How to control the media

Via Atrios, this is scary:

Another Win for 'Friends & Allies'
When John G. Roberts is approved as chief justice of the United States, as expected, he can thank President Bush 's "Friends & Allies" program, which went to work on him immediately after he was nominated. The project, started by the Republican National Committee in the 2004 re-election campaign, is simple and effective: Give opinion makers, media friends, and even cocktail party hosts insider info on the topic of the day. How? Through E-mailed talking points, called D.C. Talkers, and conference calls. For Roberts, it worked this way: A daily conference call to about 80 pundits, GOP-leaning radio and TV hosts, and newsmakers was made around 9 a.m. On the other end were the main Roberts gunslingers like Steve Schmidt at the White House and Ken Mehlman and Brian Jones at the RNC. D.C. Talkers would then be distributed to an even larger list filled with positive info about Roberts and lines of attack on his critics. "The idea," said one of those involved, "is to feed them information and have them invested in us." It has even created addicts, he added. "Now they come to us before going on TV."

This seems like a particularly clever media strategy - too bad it only works for those already having gobs and gobs of power to attract the media-types who love this sort of insider information. Small advocacy groups can still learn from this model, I think - we have to find a way to convince reporters that we're doing them a favor by giving them access.