Wednesday, January 18, 2006

iTunes and college

I think Apple has done a far better job than its competitors in getting college students to use its jukebox, and not just through the iPod (which admittedly plays a huge part in its success). iTunes music sharing is really much more useful to the college student on the campus network than to the average home user, and provides a nice legal alternative to the Napster 1.0 heirs.

Now, Standford iTunes, which organizes lecture podcasts within the iTunes Music Store, represents the next killer ap for the iTunes media platform, and Apple's apparent support for future implementation at other schools bodes well for its continued dominance. And it'll benefit students and other learners to boot.

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