What doing no evil should look like

Boing Boing react to a censorware company's extortionary request that they make their naughty content easier to block, or face banning in several countries and many corporations:

We considered their offer, and decided not to do it. What happens when the next censorware company comes along with another editorial process they want us to engage in to help them censor the site?

More importantly: why should we let a company that helps corrupt dictatorships oppress their citizen dictate morality to us?

So instead we've decided to help put Secure Computing out of business.

This is what responsible internet denizens ought to do in the face of censorship, if they value free speech.