Oh, those northern neighbors

So I saw an ad for Canada at Metro Center today. Not for Molson or any other Canadian product, but for Canada itself. And it wasn't a tourism ad; no, this was all "we Canasians are fighting in Afghanistan, too!" Has it really gotten to the point that Canada has to spend money to counteract all the foolish anti-Canadian hate speech? I mean, can't we all agree that we love hockey and maple syrup, and just be done with this silliness? I mean, they aren't even French (er, most of them anyway), so what's the deal?