Geek break

Boing Boing has a post about claims that the best way to advertise to teens is in-game. Makes sense to me – I spend a lot more time playing SimCity than watching TV. I’m down with a game selling space within it to advertisers, as long as that decreases my cost to play. I’m not prepared to pay full price for an ad-laden game just to line the pocket of the game company, though.